Work
02Product · AI

Earendel Sites

Professional websites for small businesses, done properly — generated in 48 hours. No templates, no generic drag-and-drop.

Role  Founder & builder· Timeline  2026 — Present· Stack  AI-assisted generation · managed hosting
Earendel Sites — earendel.et/sites
● 400+ live client sites Earendel Sites — earendel.et/sites

Context

Most small businesses are stuck between a generic template builder they have to wrestle themselves and an agency they can’t afford. Earendel Sites is the third option: a service — part of my studio, Earendel — that delivers a real, professional website in 48 hours, built properly rather than dragged together from blocks.

It’s the consumer-facing edge of Earendel’s “ship it properly, not as a demo” philosophy — productized so it’s fast and repeatable without feeling templated.

What I built

  • A productized pipeline that takes a business from a short brief to a live, professional site in 48 hours.
  • AI-assisted generation for copy and structure, held to a human quality bar — no templates, no drag-and-drop sameness.
  • An intake-to-handoff delivery flow that makes the 48-hour turnaround a repeatable process, not a one-off scramble.
  • Reliable hosting and ongoing upkeep, so 400+ businesses run on it today.
TECHNOSTYLE — custom furniture
TECHNOSTYLE — custom furniture
Gaea — coffeehouse & eatery
Gaea — coffeehouse & eatery

Highlights

  • 400+ live client sites — a repeatable product with traction, not a string of one-off projects.
  • A 48-hour turnaround treated as a hard product constraint that shaped every decision in the pipeline.
  • Founder-level ownership: positioning, product, delivery, and the engineering behind it.

Outcome

400+ small businesses are live on Earendel Sites today — each launched in about 48 hours, built properly rather than templated.

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